Electronics
Electronics
Japan's Mobile Phone as All Encompassing Customer Platform
Submitted by AJLINK on 11 August, 2009 - 12:07Japan's mobile phone is increasingly used as a platform for a raft of services more widespread than the current approach in Australia. Now the phone appears to be claiming another scalp - doing away with the function of the traditional “customer loyalty card”. No longer do you need a wallet or purse bulging with customer loyalty cards when you can use your phone.

