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A Clever Way to Drive Regional Prosperity – Tokyo “Antenna” Shops

Japan is proud of its regional cuisine. It’s customary when going on a domestic trip, to bring back gifts for family or friends from the local areas’ regional produce. But with Japan’s declining population and the continuing shift from the regional areas to the big cities, some regional areas are facing more difficult economic conditions.  So it is interesting to see them taking the fight to the big cities under the guise of the “antenna” shop.

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Japan's Mobile Phone as All Encompassing Customer Platform

Japan's mobile phone is increasingly used as a platform for a raft of services more widespread than  the current approach in Australia. Now the phone appears to be claiming another scalp - doing away with the function of the traditional “customer loyalty card”.  No longer do you need a wallet or purse bulging with customer loyalty cards when you can use your phone. 

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AJLINK Directory

- AJLINK Japan Consultants -

The following organisations produce interesting insights into current Japan.
[Links are to Japanese and English webpages. Some sites only have Japanese]